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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

By: Contributor(s): Material type: TextTextPublication details: HBP, Bombay: 2004.Description: xi,270p.: hbk. 13 cmISBN:
  • 9781591392101
Subject(s): DDC classification:
  • 658.802 KUM
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Item type Current library Call number Status Date due Barcode
Books Books Learning Resource Centre- City campus 658.802 KUM (Browse shelf(Opens below)) Available 000043

Includes bibliographical references and index.

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