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Marketing research

Malhotra, Naresh K.

Marketing research : an applied orientation - 7th ed. - Chennai: Pearson, 2016 - xxx,968p.: ill.;pbk. 26 cm.

Includes bibliographical references and indexes

ISBN: 9789332555693

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology
Consumers--Research

Dewey Class. No.: 658.83 MAL

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