Marketing research (Record no. 3845)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00717nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230621121927.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220715s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332555693 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIM Sirmaur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 3342 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | : an applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson, |
| Place of publication, distribution, etc. | Chennai: |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx,968p.: |
| Other physical details | ill.;pbk. |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 9 (RLIN) | 3343 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research--Methodology |
| 9 (RLIN) | 3344 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers--Research |
| 9 (RLIN) | 2953 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhusan |
| 9 (RLIN) | 3345 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 20-10-2015 |
| -- | SOHBP00954 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Learning Resource Centre- Main campus | Learning Resource Centre- Main campus | 16.03.2016 | Complimentry | 3 | 658.83 MAL | 000629 | 23.02.2025 | 25.11.2024 | 25.11.2024 | 15.07.2022 | Books |