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International marketing

Czinkota, Michael R

International marketing - 10th ed. - India: Cengage, 2019. - xxv,677p.: ill.;pbk. 23 cm.

Includes bibliographical references and index.

ISBN: 9788131533642

Subjects--Topical Terms:
Export marketing
Pricing
Globalization
International business enterprises

Dewey Class. No.: 658.848 CZI

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