International marketing (Record no. 5171)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00741nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230704153321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220715s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131533642 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIM Sirmaur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 CZI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R |
| 9 (RLIN) | 3955 |
| 245 #0 - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Cengage, |
| Place of publication, distribution, etc. | India: |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv,677p.: |
| Other physical details | ill.;pbk. |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Unit of pricing | INR |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 9 (RLIN) | 3355 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pricing |
| 9 (RLIN) | 3956 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Globalization |
| 9 (RLIN) | 877 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises |
| 9 (RLIN) | 1517 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronkainen, Ilkka A |
| 9 (RLIN) | 3957 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Learning Resource Centre- Main campus | Learning Resource Centre- Main campus | 17.06.2020 | Techniz Books, Delhi | 658.848 CZI | 002009 | 15.07.2022 | 15.07.2022 | Books |