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Buy ology

Lindstrom, Martin

Buy ology : truth and lies about why we buy - New York: Doubleday Broadway, 2008. - xi,254p.: pbk. 14 cm.

Includes index.

ISBN: 9780385523899

Subjects--Topical Terms:
Neuromarketing
Consumer behavior
Psychological aspects
Consumers--Psychology

Dewey Class. No.: 658.8342 LIN

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