Buy ology (Record no. 5267)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00713nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230704152709.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220715s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780385523899 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIM Sirmaur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 LIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lindstrom, Martin |
| 9 (RLIN) | 3951 |
| 245 #0 - TITLE STATEMENT | |
| Title | Buy ology |
| Remainder of title | : truth and lies about why we buy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Doubleday Broadway, |
| Date of publication, distribution, etc. | 2008. |
| Place of publication, distribution, etc. | New York: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,254p.: |
| Other physical details | pbk. |
| Dimensions | 14 cm. |
| 365 ## - TRADE PRICE | |
| Unit of pricing | INR |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Neuromarketing |
| 9 (RLIN) | 3952 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 2111 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Psychological aspects |
| 9 (RLIN) | 2465 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers--Psychology |
| 9 (RLIN) | 3953 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Underhill, Paco |
| 9 (RLIN) | 3954 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | CUST103305 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Learning Resource Centre- Main campus | Learning Resource Centre- Main campus | 15.07.2022 | Capital Books, Delhi | 799.00 | 5 | 2 | 658.8342 LIN | 002135 | 26.09.2024 | 11.09.2024 | 15.07.2022 | Books |