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Principles of marketing

Kotler, Philip

Principles of marketing - 17th ed. - India: Pearson, 2018. - xxii,698p.: col ill.;pbk. 21 cm.

Includes bibliographical references and index.

ISBN: 9789352865611

Subjects--Topical Terms:
Marketing
Customer relations
Marketing management

Dewey Class. No.: 658.8 KOT

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