Principles of marketing (Record no. 5477)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00711nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230619152036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230619b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIM Sirmaur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 3242 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,698p.: |
| Other physical details | col ill.;pbk. |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 733 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| 9 (RLIN) | 2696 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 9 (RLIN) | 3243 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 3244 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla |
| 9 (RLIN) | 3245 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre- Main campus | Learning Resource Centre- Main campus | 19.06.2023 | Technical Bureau | 1015.00 | 3 | 1 | 658.8 KOT | 002420 | 07.12.2023 | 22.11.2023 | 19.06.2023 | Books | ||||
| Dewey Decimal Classification | Learning Resource Centre- Main campus | Learning Resource Centre- Main campus | 19.06.2023 | Technical Bureau | 1015.00 | 658.8 KOT | 002421 | 19.06.2023 | 19.06.2023 | Books | |||||||
| Dewey Decimal Classification | Learning Resource Centre- Main campus | Learning Resource Centre- Main campus | 19.06.2023 | Technical Bureau | 1015.00 | 1 | 658.8 KOT | 002422 | 13.09.2023 | 08.09.2023 | 19.06.2023 | Books | |||||
| Dewey Decimal Classification | Learning Resource Centre- Main campus | Learning Resource Centre- Main campus | 19.06.2023 | Technical Bureau | 1015.00 | 658.8 KOT | 002423 | 19.06.2023 | 19.06.2023 | Books | |||||||
| Dewey Decimal Classification | Learning Resource Centre- Main campus | Learning Resource Centre- Main campus | 19.06.2023 | Technical Bureau | 1015.00 | 4 | 1 | 658.8 KOT | 002424 | 09.02.2024 | 06.01.2024 | 19.06.2023 | Books |