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Global marketing strategies

Jeannet, Jean-Pierre

Global marketing strategies - 4th ed. - Houghton Mifflin Company, Boston: 1998 - xxi,918p.: ill.;hbk. 23 cm.

Includes bibliographical references and index

ISBN: 9780395871621

Subjects--Topical Terms:
Export marketing--Management
Export marketing
International business enterprises--Management

Dewey Class. No.: 658.84 JEA

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