Global marketing strategies (Record no. 5481)

MARC details
000 -LEADER
fixed length control field 00742nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230630170200.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230630b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780395871621
040 ## - CATALOGING SOURCE
Transcribing agency IIM Sirmaur
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 JEA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jeannet, Jean-Pierre
9 (RLIN) 3820
245 ## - TITLE STATEMENT
Title Global marketing strategies
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Houghton Mifflin Company,
Name of publisher, distributor, etc. Boston:
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xxi,918p.:
Other physical details ill.;hbk.
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing--Management
9 (RLIN) 3356
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
9 (RLIN) 3355
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises--Management
9 (RLIN) 1853
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hennessey, Hubert D.
9 (RLIN) 3822
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books

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