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Online marketing : a customer-led approach

Gay, Richard

Online marketing : a customer-led approach - New Delhi : Oxford University Press, 2007 - xv, 538p.: ill.;pbk. 24cm

Includes bibliographical references and index.

ISBN: 9780199239009

Subjects--Topical Terms:
Online marketing
Internet marketing

Dewey Class. No.: 658.872 GAY

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