Online marketing (Record no. 5839)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00707nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240322125424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240322b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199239009 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIM Sirmaur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 GAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gay, Richard |
| 9 (RLIN) | 5861 |
| 245 ## - TITLE STATEMENT | |
| Title | Online marketing |
| Remainder of title | : a customer-led approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 538p.: |
| Other physical details | ill.;pbk. |
| Dimensions | 24cm |
| 365 ## - TRADE PRICE | |
| Unit of pricing | INR |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Online marketing |
| 9 (RLIN) | 5862 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 2093 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Charlesworth, Alan |
| 9 (RLIN) | 5863 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Esen, Rita |
| 9 (RLIN) | 5864 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre- Main campus | Learning Resource Centre- Main campus | 22.03.2024 | Capital Books | 512.00 | 658.872 GAY | 002849 | 22.03.2024 | 22.03.2024 | Books |