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Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity
Material type:
TextPublication details: Kogan Page, London: 2016.Description: xii,192p.: ill.;pbk. 10 cmISBN: - 9780749471378
- 658.827 EVE
| Item type | Current library | Call number | Status | Date due | Barcode |
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Learning Resource Centre- Main campus | 658.827 EVE (Browse shelf(Opens below)) | Available | 000862 |
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| 658.827 BAI Branding in a competitive marketplace | 658.827 BER How cool brands stay hot | 658.827 DAV Aaker on branding | 658.827 EVE Corporate brand personality | 658.827 HAL DARWIN'S BRANDS | 658.827 HIL The infinite asset | 658.827 HOL How Brands Become Icons |
Includes index.
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