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Differentiate or die : survival in our era of killer competition
Material type:
TextPublication details: Westland ltd, Chennai: 2000.Description: 236p.: ill.;pbk. 13 cmISBN: - 9780471357643
- 658.8 TRO
| Item type | Current library | Call number | Status | Date due | Barcode |
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Learning Resource Centre- Main campus | 658.8 RIE (Browse shelf(Opens below)) | Available | 000935 |
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| 658.8 RAM Marketing management :Indian context global perspective | 658.8 RIE The 22 immutable laws of marketing | 658.8 RIE Marketing warfare | 658.8 RIE Differentiate or die | 658.8 SAX Marketing management | 658.8 SHA Marketing mosaic | 658.8 SHA Service marketing |
Includes bibliographical references and index.
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