Aaker on branding : 20 principles that drive success

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Material type: Text

TextPublication details: Sage, New York: 2013.Description: xiv,235p.: ill.;pbk. 12 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	658.827 DAV (Browse shelf(Opens below))	Available		000949

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Previous	658.827 AND Don't mess with the logo	658.827 BAI Branding in a competitive marketplace	658.827 BER How cool brands stay hot	658.827 DAV Aaker on branding	658.827 EVE Corporate brand personality	658.827 HAL DARWIN'S BRANDS	658.827 HIL The infinite asset	Next

Includes bibliographical references and index.

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