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Creating value with big data analytics : making smarter marketing decisions
Material type:
TextPublication details: New York: Routledge, 2015.Description: xxii,315p.: ill.pbk. 14 cmISBN: - 9781138837973
- 658.83 VER
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Learning Resource Centre- Main campus | 658.83 VER (Browse shelf(Opens below)) | Available | 001305 |
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| 658.83 KUR Business analytics | 658.83 MAL Marketing research | 658.83 MAL Marketing research : text and cases | 658.83 VER Creating value with big data analytics | 658.83 ZIK Essentials of marketing research | 658.834 HOR Consumer behaviour in tourism | 658.834 MAD The moment of the clarity |
Includes bibliographical references and index.
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