Advertising management

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Material type: Text

TextPublication details: UK: Oxford University Press, 2018Edition: 2nd edDescription: xxi,651p.: ill.;pbk. 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	659.1 JET (Browse shelf(Opens below))	Available		001640

Previous	No cover image available No cover image available No cover image available					No cover image available No cover image available No cover image available		Next
Previous	659.1 CLO Integrated Advertising, Promotion and Marketing Communications	659.1 CLO Integrated advertising, promotion & marketing communications	659.1 HES The ownership quotient	659.1 JET Advertising management	659.1 MOR Advertising & IMC	659.1 OGU Advertising and integrated brand promotion	659.1 SHA Advertising and integrated marketing communications	Next

Includes bibliographical references and index

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