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Services marketing : text & cases
Material type:
TextPublication details: New Delhi: McGraw Hill, 2010.Edition: 3rd edDescription: xix,469p.: ill.;pbk. 24 cmISBN: - 9780070682122
- 658.8 NAR
| Item type | Current library | Call number | Status | Date due | Barcode |
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Learning Resource Centre- Main campus | 658.8 NAR (Browse shelf(Opens below)) | Available | 002457 |
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| 658.8 MON True story | 658.800 MOR The persuasion code :how neuromarketing can help you persuade anyone, anywhere, anytime | 658.8 MOU Worldwide casebook in marketing management | 658.8 NAR Services marketing | 658.8 NUN Mass affluence | 658.8 PAL Principles of services marketing | 658.8 QUE Greater good |
Includes bibliographical references and index.
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