Advertising and promotion : an integrated marketing communication perspective

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TextPublication details: Chennai: McGraw-Hill, 2022Edition: 12th edDescription: xxxi, 712p.: ill.;pbk. 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	659.1 BEL (Browse shelf(Opens below))	Available		002783

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Previous	659 NAI A.M Naik : the man who built tomorrow.	659 RIE The fall of advertising and the rise of PR	659.1 AND Advertising, promotion and other aspects of integrated marketing communications	659.1 BEL Advertising and promotion : an integrated marketing communication perspective	659.1 CLO Integrated Advertising, Promotion and Marketing Communications	659.1 CLO Integrated advertising, promotion & marketing communications	659.1 HES The ownership quotient	Next

Includes bibliographical references and index.

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