Marketing metrics : the manager's guide to measuring marketing performance

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TextPublication details: Noida: Pearson, 2016.Edition: 3rd edDescription: viii,439p.: ill.;pbk. 22 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	658.83 BEN (Browse shelf(Opens below))	Available		002797

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Previous	658.827 RIC Momentum	658.827 SAR Strategic brand management for B2B markets	658.827 SRI The future of branding	658.83 BEN Marketing metrics : the manager's guide to measuring marketing performance	658.83 GRE Research for marketing decisions	658.83 HAC Quantitative research methods in consumer psychology : contemporary and data-driven approaches	658.83 HOR Consumer behaviour in tourism	Next

Includes bibliographical references and index.

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