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21st century FMCG consumer marketing : creating customer value by putting consumers at the heart of FMCG marketing strategy
Material type:
TextPublication details: UK: Lulu press, 2016Description: xiii,95p.: ill.;pbk. 17 cmISBN: - 9781483444369
- 658.8 HAD
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Learning Resource Centre- Main campus | 658.8 HAD (Browse shelf(Opens below)) | Available | 002878 | |
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Learning Resource Centre- Main campus | 658.8 HAD (Browse shelf(Opens below)) | Available | 002879 | |
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Learning Resource Centre- Main campus | 658.8 HAD (Browse shelf(Opens below)) | Available | 002880 | |
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Learning Resource Centre- Main campus | 658.8 HAD (Browse shelf(Opens below)) | Available | 002881 | |
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Learning Resource Centre- Main campus | 658.8 HAD (Browse shelf(Opens below)) | Available | 002882 |
Includes bibliographical references and index.
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