Storytelling and market research :a practical user guide

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Material type: Text

TextPublication details: New York: Routledge, 2022.Description: xi,186p.: ill.;pbk. 20cmISBN:

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List(s) this item appears in: New Arrivals (City Campus)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- City campus	658.8 JOH (Browse shelf(Opens below))	Available		003166

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Previous	658.8 HUD Marketing for tourism, hospitality & events	658.8 HUT B2B marketing	658.8 JIT Reinventing marketing for emerging markets	658.8 JOH Storytelling and market research :a practical user guide	658.800 KAL Electronic commerce	658.8 KAR Stories of marketing in India	658.8 KLE Business project management and marketing	Next

Includes bibliographical references and index.

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