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Consumer psychology : theories & applications
Material type:
TextPublication details: Thousand Oaks: Sage, 2023.Edition: 1stDescription: xvii,351p.: ill.;pbk. 24cmISBN: - 9781473906983
- 658.8342 HUA
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Learning Resource Centre- City campus | 658.8342 HUA (Browse shelf(Opens below)) | Available | 003229 |
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| 658.834 MAD The moment of the clarity | 658.834 MOO Consumer behavior and culture :consequences for global marketing and advertising | 658.8342 FOX Context and cognition in consumer psychology : how perception and emotion guide action | 658.8342 HUA Consumer psychology : theories & applications | 658.8342 KIM Psychological foundations of marketing | 658.8342 KUM Case studies in consumer behaviour | 658.8342 LEE The hidden wealth of customers |
Includes bibliographical references and index.
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