Consumer behavior and culture :consequences for global marketing and advertising

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Material type: Text

TextPublication details: London: SAGE, 2019.Edition: 3rd edDescription: xvii,451p.: ill.;pbk. 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- City campus	658.834 MOO (Browse shelf(Opens below))	Available		003228

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Previous	658.83 ZIK Essentials of marketing research	658.834 HOR Consumer behaviour in tourism	658.834 MAD The moment of the clarity	658.834 MOO Consumer behavior and culture :consequences for global marketing and advertising	658.8342 FOX Context and cognition in consumer psychology : how perception and emotion guide action	658.8342 HUA Consumer psychology : theories & applications	658.8342 KIM Psychological foundations of marketing	Next

Includes bibliographical references and index.

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