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Inspiring green consumer choices : leverage neuroscience to reshape marketplace behavior
Material type:
TextPublication details: New York : Kogan Page, 2021.Description: ix,218p.: 24 cm ill.;pbkISBN: - 9781398601000
- 658.8342 SMI
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Learning Resource Centre- City campus | 658.8342 SMI (Browse shelf(Opens below)) | Available | 003245 |
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| 658.8342 SCH Consumer behavior | 658.8342 SEA The intention economy | 658.8342 SET Consumer behaviour | 658.8342 SMI Inspiring green consumer choices : leverage neuroscience to reshape marketplace behavior | 658.8342 ZAL Marketing metaphoria | 658.8343 GIL Authenticity what consumers really want | 658.8343 HBR HBR increasing customer loyalty |
Includes bibliographical references and index.
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