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Psychological foundations of marketing : the keys to consumer behavior
Material type:
TextPublication details: London: Routledge, 2018.Edition: 2ndDescription: xviii,465p.: ill.;pbk. 25cmISBN: - 9781138219151
- 658.8342 KIM
| Item type | Current library | Call number | Status | Date due | Barcode |
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Learning Resource Centre- City campus | 658.8342 KIM (Browse shelf(Opens below)) | Available | 003269 |
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| 658.834 MOO Consumer behavior and culture :consequences for global marketing and advertising | 658.8342 FOX Context and cognition in consumer psychology : how perception and emotion guide action | 658.8342 HUA Consumer psychology : theories & applications | 658.8342 KIM Psychological foundations of marketing | 658.8342 KUM Case studies in consumer behaviour | 658.8342 LEE The hidden wealth of customers | 658.8342 LIN Buy ology |
Includes bibliographical references and index.
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