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1.
Awaken the giant within : how to take immediate control of your mental, emotional, physical & financial destiny by
  • Anthony, Robbins
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pocket Books, 1991
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 158.1 ROB.

2.
Permission marketing : turning strangers into friends, and friends into customers by
  • Godin, Seth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Pocket book, 1999
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 GOD.

3.
Brand leadership by
  • Aaker, David A
  • Joachimsthaler, Erich
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Pocket, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 AAK.

4.
Building strong brands by
  • Aaker, David
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Pocket Books, 2009
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 AAK.

5.
The fall of advertising and the rise of PR by
  • Ries, AL
  • Laura, Ries
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Pocket Books, 1996
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659 RIE.

6.
The story of philosophy : the lives and opinions of the greater philosophers by
  • Durant, Will
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NewYork: Pocket Books, 1926
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 109.2 DUR.

7.
Speed of trust : the one thing that changes everything by
  • Covey, Stephen M. R
  • Merrill, Rebecca R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Pocket Books, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 174.4 COV.

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