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	1.	Marketing as strategy : understanding the CEO's agenda for driving growth and innovation by Kumar, Nirmalya Kotler, Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBP, 2004 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 KUM. Place hold Add to cart (remove)
	2.	Value merchants: demonstrating and documenting superior value in business markets by Anderson, James C Kumar, Nirmalya Narus, James A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay HBS 2007 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.804 AND. Place hold Add to cart (remove)
	3.	India's global powerhouses : how they are taking on the world by Kumar, Nirmalya Mohapatra, Pradipta Chandrasekhar, Suj Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2009 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.88954 KUM. Place hold Add to cart (remove)
	4.	India inside : the emerging innovation challenge to the West by Kumar, Nirmalya Puranam, Phanish Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2012 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.0640 KUM. Place hold Add to cart (remove)

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