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1.
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation by
  • Kumar, Nirmalya
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBP, 2004
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 KUM.

2.
Marketing moves : a new approach to profits, growth, and renewal by
  • Kotler, Philip
  • Jain, Dipak C
  • Suvit Maesincee
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 2002
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.

3.
Marketing management by
  • Kotler, Philip
  • Keller, Kevin Lane...[et al.]
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.

4.
Marketing management by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Pearson, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.

5.
Strategic marketing for non-profit organizations by
  • Andreasen Alan R
  • Kotler, Philip
  • Sharma, Dheeraj
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 AND.

6.
Principles of marketing by
  • Kotler, Philip
  • Armstrong, Gary
  • Agnihotri, Prafulla
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, 2018
Availability: Items available for loan: Learning Resource Centre- Main campus (5)Location, call number: 658.8 KOT, ...

7.
Marketing for hospitality and tourism by
  • Kotler, Philip
  • Bowen, John...[et al.]
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2018
Availability: Items available for loan: Learning Resource Centre- Main campus (3)Location, call number: 338.4791 KOT, ...

8.
Principles of marketing by
  • Kotler, Philip
  • Armstrong, Gary...[et al.]
Edition: 19th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2023
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.

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