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Creating value with big data analytics : making smarter marketing decisions

By: Contributor(s): Material type: TextTextPublication details: New York: Routledge, 2015.Description: xxii,315p.: ill.pbk. 14 cmISBN:
  • 9781138837973
Subject(s): DDC classification:
  • 658.83 VER
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Item type Current library Call number Status Date due Barcode
Books Books Learning Resource Centre- Main campus 658.83 VER (Browse shelf(Opens below)) Available 001305

Includes bibliographical references and index.

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