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Psychological foundations of marketing : the keys to consumer behavior

By: Material type: TextTextPublication details: London: Routledge, 2018.Edition: 2ndDescription: xviii,465p.: ill.;pbk. 25cmISBN:
  • 9781138219151
Subject(s): DDC classification:
  • 658.8342 KIM
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Item type Current library Call number Status Date due Barcode
Books Books Learning Resource Centre- City campus 658.8342 KIM (Browse shelf(Opens below)) Available 003269

Includes bibliographical references and index.

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