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1.
Marketing mosaic : element driving consumer and business by
  • Bansal, Sanjeev [Editor]
  • Sharma, Ashok [Editor]
  • Khattri, Varsha
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Manakin press, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 SHA.

2.
Principles of microeconomics by
  • Dominick, Salvatore
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Oxford, 2009
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 339 DOM.

3.
Marketing management by
  • Saxena, Rajan
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : McGraw Hill, 2020
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 SAX.

4.
Marketing management :Indian context global perspective by
  • Ramaswamy, V.S
  • Namakumari, S
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage, 2018
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RAM.

5.
21st century FMCG consumer marketing : creating customer value by putting consumers at the heart of FMCG marketing strategy by
  • Haddad, Manal
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Lulu press, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (5)Location, call number: 658.8 HAD, ...

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