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	1.	The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century by Crukshank, Jeffrey L Schultz, Arthur W Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay: HBS, 2010 Availability: Not available: Learning Resource Centre- Main campus: Checked out (1). Place hold Add to cart (remove)
	2.	The fall of advertising and the rise of PR by Ries, AL Laura, Ries Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Pocket Books, 1996 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659 RIE. Place hold Add to cart (remove)
	3.	Where the suckers moon : the life and death of an advertising campaign by Rothenberg, Randall Material type: Text; Format: print ; Literary form: Not fiction Publication details: NewYork: Vintage, 1994 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1962 RAN. Place hold Add to cart (remove)
	4.	Truth, lies, and advertising : the art of account planning by Steel, Jon Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Wiley, 1998 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.111 JON. Place hold Add to cart (remove)
	5.	How to make it as an advertising creative by Veksner, Simon Droga, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Laurence king, 2010 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1023 VEK. Place hold Add to cart (remove)
	6.	Advertising management by Jethwaney, Jaishri N Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK: Oxford University Press, 2018 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 JET. Place hold Add to cart (remove)
	7.	Advertising & IMC : principles & practice by Moriarty, Sandra E Mitchell, Nancy Wells, William Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, 2018 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 MOR. Place hold Add to cart (remove)
	8.	Integrated advertising, promotion & marketing communications by Clow, Kenneth E Baack, Donald E Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, 2015 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 CLO. Place hold Add to cart (remove)
	9.	No cover image available No cover image available No cover image available Advertising and integrated brand promotion by Oguinn Allen...[et al.] Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Cengage, 2019 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 OGU. Place hold Add to cart (remove)
	10.	Advertising and promotion : an integrated marketing communication perspective by Belch,George E Belch, Michael A Purani, Keyoor Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai: McGraw-Hill, 2022 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 BEL. Place hold Add to cart (remove)
	11.	Advertising, promotion and other aspects of integrated marketing communications by Andrews, J Craig Shimp, Terence A Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi: Cengage, 2018 Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659.1 AND. Place hold Add to cart (remove)

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