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1.
Branding in a competitive marketplace by
  • Baisya, Rajat K
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Sage, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 BAI.

2.
The definitive book of branding by
  • Kompella, Kartikeya [Editor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Sage, 2014
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 KOM.

3.
The future of branding by
  • Srivastava, Rajendra K [Editor]
  • Thomas, Gregory Metz [Editor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: SAGE, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 SRI.

4.
Destination branding : creating the unique destination proposition by
  • Morgan, Nigel [Editor]
  • Pride, Roger [Editor]
  • Pritchard, Annette [Editor]
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam: Butterworth Heinemann (Elsevier), 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 338.4791 MOR.

5.
Context marketing revolution : how to motivate buyers in the age of infinite media by
  • Sweezey, Mathew
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business Review Press, 2020
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8343 SWE.

6.
Content strategy : a how-to guide by
  • Getto, Guiseppe
  • Labriola, Jack T
  • Ruszkiewicz, Sheryl
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : RoutledgeTaylor & Francis Group, 2023
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.4012 GET.

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