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Brand leadership by
- Aaker, David A
- Joachimsthaler, Erich
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Pocket, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 AAK.
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Building strong brands by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Pocket Books, 2009
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.827 AAK.
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The fall of advertising and the rise of PR by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Pocket Books, 1996
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 659 RIE.
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Speed of trust : the one thing that changes everything by
- Covey, Stephen M. R
- Merrill, Rebecca R
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Pocket Books, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 174.4 COV.
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