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1.
See Baker & Taylor
Markets of one : creating customer-unique value through mass customization by
  • Gilmore, James
  • Pine, B. Joseph
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: HBS, 1988
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 670.427 MAR.

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2.
See Baker & Taylor
Permission marketing : turning strangers into friends, and friends into customers by
  • Godin, Seth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Pocket book, 1999
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 GOD.

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