Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

By:

Contributor(s):

Material type: Text

TextPublication details: HBP, Bombay: 2004.Description: xi,270p.: hbk. 13 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- City campus	658.802 KUM (Browse shelf(Opens below))	Available		000043

Previous								Next
Previous	658.802 KER Strategic marketing problems	658.802 KIM Blue ocean strategy	658.802 KIM Creating business plans	658.802 KUM Marketing as strategy	658.802 LEE Marketing strategy	658.802 SAC Winning the story wars	658.802 SAC Winning the story wars	Next

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.