The hidden wealth of customers : realizing the untapped value of your most important asset

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TextPublication details: HBS, Bombay: 2012.Description: 220p.; ill.;hbk. 12 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	658.8342 LEE (Browse shelf(Opens below))	Available		000410

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Previous	658.8342 HUA Consumer psychology : theories & applications	658.8342 KIM Psychological foundations of marketing	658.8342 KUM Case studies in consumer behaviour	658.8342 LEE The hidden wealth of customers	658.8342 LIN Buy ology	658.8342 MIN Consumer Behavior	658.8342 SCH Consumer behaviour	Next

Includes bibliographical references and index.

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