Net gain : expanding markets through virtual communities

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Material type: Text

TextPublication details: HBS, Bombay: 1997.Description: xv,237p.: ill.;hbk. 17 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	658.800 HAG (Browse shelf(Opens below))	Available		000453

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Previous	658.8 HAD 21st century FMCG consumer marketing : creating customer value by putting consumers at the heart of FMCG marketing strategy	658.8 HAD 21st century FMCG consumer marketing : creating customer value by putting consumers at the heart of FMCG marketing strategy	658.8 HAD 21st century FMCG consumer marketing : creating customer value by putting consumers at the heart of FMCG marketing strategy	658.800 HAG Net gain	658.8 HAG Net worth: Shaping markets when customers make the rules	658.8 HBR Understanding marketing	658.8 HBR HBR case studies marketing through minefields	Next

Includes bibliographical references and index.

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