Authenticity what consumers really want

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Material type: Text

TextPublication details: HBS, Bombay: 2007.Description: xiii,299p.: hbk. 14 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	658.8343 GIL (Browse shelf(Opens below))	Available		000463

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Previous	658.8342 SET Consumer behaviour	658.8342 SMI Inspiring green consumer choices : leverage neuroscience to reshape marketplace behavior	658.8342 ZAL Marketing metaphoria	658.8343 GIL Authenticity what consumers really want	658.8343 HBR HBR increasing customer loyalty	658.8343 SWE Context marketing revolution : how to motivate buyers in the age of infinite media	658.84 DEI E-business & e-commerce for managers	Next

Includes bibliographical references and index.

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