Marketing research : an applied orientation

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Material type: Text

TextPublication details: Pearson, Chennai: 2016Edition: 7th edDescription: xxx,968p.: ill.;pbk. 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	658.83 MAL (Browse shelf(Opens below))	Checked out	23.02.2025	000629

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Previous	658.83 HAC Quantitative research methods in consumer psychology : contemporary and data-driven approaches	658.83 HOR Consumer behaviour in tourism	658.83 KUR Business analytics	658.83 MAL Marketing research	658.83 MAL Marketing research : text and cases	658.83 VER Creating value with big data analytics	658.83 ZIK Essentials of marketing research	Next

Includes bibliographical references and indexes

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