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Don't mess with the logo : the straight talker's bible of branding
Material type:
TextPublication details: Prentice hall, New Delhi: 2009.Description: xi,217p.: ill.;pbk. 12 cmISBN: - 9780273714200
- 658.827 EDG
| Item type | Current library | Call number | Status | Date due | Barcode |
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Learning Resource Centre- Main campus | 658.827 AND (Browse shelf(Opens below)) | Available | 000950 |
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| 658.818 HUM Scoring points : how Tesco continues to win customer loyalty | 658.827 AAK Brand leadership | 658.827 AAK Building strong brands | 658.827 AND Don't mess with the logo | 658.827 BAI Branding in a competitive marketplace | 658.827 BER How cool brands stay hot | 658.827 DAV Aaker on branding |
Includes bibliographical references and index.
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