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24 brand mantras : finding a place in the minds and hearts of consumers
Material type:
TextPublication details: SAGE PUBLICATIONS 2009Edition: 2nd edDescription: ix,103p.: pbk. 8 cmISBN: - 9788178299433
- 658.827 KAP
| Item type | Current library | Call number | Status | Date due | Barcode |
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Learning Resource Centre- Main campus | 658.827 KAP (Browse shelf(Opens below)) | Available | 001435 |
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| 658.827 HAL DARWIN'S BRANDS | 658.827 HIL The infinite asset | 658.827 HOL How Brands Become Icons | 658.827 KAP 24 brand mantras | 658.827 KEL Strategic brand management | 658.827 KEL Strategic brand management : building, measuring, and managing brand equity | 658.827 KOM The definitive book of branding |
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