Strategic brand management for B2B markets : a road map for organizational transformation

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Material type: Text

TextPublication details: Sage, 2016. India:Edition: 2nd edDescription: xxi,301p.: ill.;pbk. 13 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	658.4012 SAR (Browse shelf(Opens below))	Available		001473
Books	Learning Resource Centre- Main campus	658.827 SAR (Browse shelf(Opens below))	Available		000902

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Previous	658.4012 RAO Strategic management : text and cases	658.4012 REE Your strategy needs a strategy	658.4012 SAN The handbook of competency mapping	658.4012 SAR Strategic brand management for B2B markets	658.4012 SHE HBR guide to building your business case:	658.4012 SIM Levers of control	658.4012 SIM Seven strategy questions	Next

Includes bibliographical references and index.

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