Strategic brand management for B2B markets : a road map for organizational transformation

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Material type: Text

TextPublication details: Sage, 2016. India:Edition: 2nd edDescription: xxi,301p.: ill.;pbk. 13 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	658.4012 SAR (Browse shelf(Opens below))	Available		001473
Books	Learning Resource Centre- Main campus	658.827 SAR (Browse shelf(Opens below))	Available		000902

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Previous	658.827 KUM Private label strategy: How to meet the store brand challenge	658.827 MOS United we brand	658.827 RIC Momentum	658.827 SAR Strategic brand management for B2B markets	658.827 SRI The future of branding	658.83 BEN Marketing metrics : the manager's guide to measuring marketing performance	658.83 GRE Research for marketing decisions	Next

Includes bibliographical references and index.

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