Buy ology : truth and lies about why we buy

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Material type: Text

TextPublication details: Doubleday Broadway, 2008. New York:Description: xi,254p.: pbk. 14 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Learning Resource Centre- Main campus	658.8342 LIN (Browse shelf(Opens below))	Available		002135

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Previous	658.8342 KIM Psychological foundations of marketing	658.8342 KUM Case studies in consumer behaviour	658.8342 LEE The hidden wealth of customers	658.8342 LIN Buy ology	658.8342 MIN Consumer Behavior	658.8342 SCH Consumer behaviour	658.8342 SCH Consumer behavior	Next

Includes index.

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