21st century FMCG consumer marketing : creating customer value by putting consumers at the heart of FMCG marketing strategy

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Material type: Text

TextPublication details: UK: Lulu press, 2016Description: xiii,95p.: ill.;pbk. 17 cmISBN:

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List(s) this item appears in: New Arrivals (Main Campus)

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Learning Resource Centre- Main campus	658.8 HAD (Browse shelf(Opens below))	Available	002878
Books	Learning Resource Centre- Main campus	658.8 HAD (Browse shelf(Opens below))	Available	002879
Books	Learning Resource Centre- Main campus	658.8 HAD (Browse shelf(Opens below))	Available	002880
Books	Learning Resource Centre- Main campus	658.8 HAD (Browse shelf(Opens below))	Available	002881
Books	Learning Resource Centre- Main campus	658.8 HAD (Browse shelf(Opens below))	Available	002882

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Previous	658.8 GOD Permission marketing	658.8 GRO Service management and marketing : managing the service profit logic	658.8 GUP Digital Marketing	658.8 HAD 21st century FMCG consumer marketing : creating customer value by putting consumers at the heart of FMCG marketing strategy	658.8 HAD 21st century FMCG consumer marketing : creating customer value by putting consumers at the heart of FMCG marketing strategy	658.8 HAD 21st century FMCG consumer marketing : creating customer value by putting consumers at the heart of FMCG marketing strategy	658.8 HAD 21st century FMCG consumer marketing : creating customer value by putting consumers at the heart of FMCG marketing strategy	Next

Includes bibliographical references and index.

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