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The experience economy by
- Pine, B. Joseph
- Gilmore, James H
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBS, 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.56 PIN.
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Do you want to keep your customers forever? by
- Pine, B. Joseph
- Peppers, Don
- Rogers, Martha
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay HBP 2009
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 650.14 HBP.
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The intention economy : when customers take charge by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBP, 2012
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8342 SEA.
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Services marketing : integrating customer focus across the firm by
- Zeithaml, Valarie A
- Bitner, Mary Jo...[et al.]
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi: McGraw Hill, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 ZEI.
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The handbook of logistics and distribution management by
- Rushton, Alan
- Croucher, Phil
- Baker, Peter
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Kogan Page, 2014
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.788 RUS.
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Competing against luck : the story of innovation and customer choice by
- Christensen, Clayton M
- Hall, Taddy...[et al.]
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York: Harper Business, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.4 CHR.
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Services marketing : people, technology, strategy by
- Wirtz, Jochen
- Lovelock, Christopher H
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Singapore: World scientific, 2023
Availability: Items available for loan: Learning Resource Centre- Main campus (2)Location, call number: 658.8 WIR, ...
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Service marketing : integrating customer focus across the firm by
- Zeithaml, Valarie A
- Bitner, Mary Jo...[et al.]
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai: McGraw- Hill, 2019
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 ZEI.
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