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Marketing myopia by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBP, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 LEV.
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HBR case studies marketing through minefields by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBP, 2008
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 HBR.
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5.
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The experience economy by
- Pine, B. Joseph
- Gilmore, James H
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBS, 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.56 PIN.
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6.
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Succeeding in China by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBP, 2010
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.0490951 HBR.
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Ted Levitt on marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston: HBSP, 2006
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 HBR.
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Greater good : how good marketing makes for better democracy by
- Quelch, John A
- Jocz, Katherine E
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBS, 2007
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 QUE.
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Marketing moves : a new approach to profits, growth, and renewal by
- Kotler, Philip
- Jain, Dipak C
- Suvit Maesincee
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay: HBS, 2002
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.
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12.
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Marketing management by
- Kotler, Philip
- Keller, Kevin Lane...[et al.]
Edition: 14th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida: Pearson, 2013
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.
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13.
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Marketing management by
- Kotler, Philip
- Keller, Kevin Lane
Edition: 15th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi: Pearson, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 KOT.
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14.
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Services marketing : integrating customer focus across the firm by
- Zeithaml, Valarie A
- Bitner, Mary Jo...[et al.]
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi: McGraw Hill, 2016
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 ZEI.
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Strategic marketing problems : cases and comments by
- Kerin, Roger A
- Peterson, Robert A
Edition: 12th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida: Pearson, 2011
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.802 KER.
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17.
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Reinventing marketing for emerging markets by
- Das, Jitendra K
- Zameer, Asif...[et al.]
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi: Blomsbury, 2015
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 JIT.
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Agri-input marketing in India by
- Venugopal, Pingali
- Kaundinya, Ram
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage, 2014
Availability: Not available: Learning Resource Centre- Main campus: Checked out (1).
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The 22 immutable laws of marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Profile Books Ltd. 1993
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RIE.
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20.
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Marketing warfare by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai: McGraw Hill, 2006
Availability: Items available for loan: Learning Resource Centre- Main campus (1)Location, call number: 658.8 RIE.
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